A structure is what is left of a well-performing short video once you
take away its particular product and store: the opening hook, the
order and rhythm of the shots, where the price and the address appear,
and how long each part runs. LOCXAI learns these from public clips
that perform on short-video platforms and fills them with your own
products, prices and storefront. Each structure below lists its hook
mechanism, its shot rhythm and why it works, followed by demo videos
we generated for fictional demo stores.
Where a structure was learned from specific public videos, they are
listed as references and shown through the platforms' own players
after you click to load them. We do not host copies of them, and no
request is made to those platforms until you load a player.
Promotion
Combo deal
Count the dishes, then hear the price.
Hook mechanism
Problem then bundle — "one portion is never enough?" and the set menu is the answer, one price to close
Length
20–28 s
Shot rhythm
Hook
Dish burst
Dish burst
Dish burst
Price reveal
Storefront
Location card
Call to action
Why it works
Listing the dishes one by one makes the bundle feel bigger than a single hero shot would.
The price arrives after the count, so it is judged against the whole table, not one plate.
The price is a data layer read from the menu, so it is never misquoted across languages.
Viral references
TikTok
Borrowed module: the price is framed as an answer — "one portion is never enough → 199k, eat as much as you like" — and a +49k add-on is mentioned once; we keep both, with prices taken from the menu.
Audience call plus superlative — name who this is for, then a verdict strong enough to argue with
Length
24–32 s
Shot rhythm
Hook
Dish burst
Dish burst
Dish burst
Interior
Action
Price reveal
Storefront
Location card
Call to action
Why it works
Naming the audience filters for the people who will actually go, and they watch to the end.
Admitting the price is not low makes every other claim in the clip more believable.
The verdict returns at the end, so the viewer leaves with one sentence to repeat to a friend.
Viral references
TikTok
The source is a 131 s cinematic review: audience-call hook, social proof ("always full, Korean staff grill for you"), a real tasting, then "cheap? no — will I come back? absolutely". We keep the hook, the proof-then-price order and the honest price line, in a 28 s cut without unverifiable claims.
Owner Q&A guarantee — two or three quick questions, the last answer is a promise the store can keep
Length
24–32 s
Shot rhythm
Hook
Dish burst
Dish burst
Dish burst
Price reveal
B-roll
Action
Storefront
Location card
Call to action
Why it works
A guarantee from the person who pays for it is more credible than any adjective.
"N dishes for one price" anchors value with numbers from the menu, not with claims about competitors.
A kitchen or sourcing shot cashes the promise on screen before the address asks for a visit.
Viral references
TikTok
The source is an 87 s owner interview: three rapid Q&As ("28 years… not tasty, I don't charge"), "why 199k", a freshness promise, and an end card. We keep the Q&A guarantee hook and the promise-then-proof order, and drop the outside-price comparisons our data rules forbid.
Problem plus follow-me — name the viewer's situation, promise a way in, then make finding the place the story
Length
18–26 s
Shot rhythm
Hook
Storefront
Interior
Dish burst
Dish burst
Dish burst
B-roll
Location card
Call to action
Why it works
The hook names a situation the viewer is actually in, so the promise "follow me" is worth three seconds.
Location is told three ways — real storefront, spoken directions, a card — which is what made the source clips shareable.
The closing line repeats the hook, so the clip ends where the viewer's problem started, now solved.
Viral references
TikTok
A creator-on-camera review (105 s): opinion hook that asks for agreement, "one portion is never enough → 199k unlimited" price framing, then how to find the entrance and a maps booking — our structure keeps the follow-me hook and the how-to-find-it module in a 24 s cut.
Problem-plus-follow-me hook ("at Hà Nội Centre and don't know what to eat? follow me into this tower"), escalator POV to floor 2, sets arrive, then the storefront sign and a floor/unit info card — the spine is how to find it; the ~100k price is incidental.
Owner-interview format: three rapid Q&As open it ("28 years in restaurants… not tasty, I don't charge"), then 199k is anchored against outside prices ("roast pork elsewhere 159k, here 10 plates 199k") — the price is the spine, trust is the persuasion.
Everything you could want — and this place has it.
Hook mechanism
Offer enumeration — list the categories in the first seconds so "they have it all" lands before any single dish
Length
30–45 s
Shot rhythm
Hook
Hook
Hook
Hook
Storefront
B-roll
B-roll
Dish burst
Dish burst
Dish burst
B-roll
B-roll
B-roll
B-roll
Dish burst
Dish burst
Location card
Call to action
Why it works
The hook is a list, not a claim, so every viewer hears something they want.
Short noun-plus-attribute labels on each shot let the eye read faster than the voice.
Space, occasion and staff shots answer "is it for me" before the location card asks for a visit.
Viral references
TikTok
Category-enumeration hook ("Asian-European buffet, seafood buffet… whatever you want, we have it"), then storefront, "15 years since 2009" credibility, and label-caption dish tour — one keyword per 1–3 s shot.
Set up your store once, choose one of the structures above, and
LOCXAI writes the script, generates the shots and delivers a
finished vertical video in about fifteen minutes.
